A national advertising campaign was introduced at the same time that featured a contest called "Day in the Life of," with prizes that included a day with one of ten participating athletes.
Contestants could enter in stores or online. In the firm also signed a revenue-sharing pact with Internet content provider iFuse, which would enhance the content of the firm's web site in exchange for a percentage of online sales. The year also saw the debut of the Zumiez Couch Tour, which combined music acts and skating demonstrations. It would travel to as many as a dozen cities each year to promote the firm's stores to its target audience.
By the fall of Zumiez had 62 locations in ten states. Most were in the western and northwestern United States, but the firm had also recently begun expanding eastward into Minnesota and New York. Over the next several years a push was made to increase its presence in the latter state, with nearly ten outlets open there by mid The company now had stores in 12 states, and was planning to open as many as more.
Although most stores offered the same items, those in snow-free or landlocked locations had a different mix, with some goods added or deleted as appropriate for the local environment.
The firm made a good margin on its products, as they were not typically sold by discount chains and some lines were exclusive to Zumiez. In addition to clothing and related equipment, the company also sold Jones Soda, which was added to all of its outlets in To continue to attract and retain the best possible employees, the company had over the years begun offering a variety of incentive programs, including the Zumiez K event, in which top sales and company management gathered in Colorado each winter for a snowboarding retreat that combined recreation and education.
The firm also ran "Zumiez University" in Everett to train its store managers, who averaged 23 years of age. After the offering Chairman Campion would own Zumiez was constantly tweaking its stores to strengthen their appeal, seeking out locations near busy teen-friendly areas of malls such as food courts and movie theaters, as well as adding features including free video game stations that caused customers to linger.
The company's market was a substantial one, with total U. In addition to working on its retail stores, Zumiez continued to stock its web site with new features, though these were mostly of an informational and brand-building nature, intended to drive customers to the stores. Online sales were negligible, comprising less than 1 percent of total revenues. During the latter half of the company continued to open new outlets, and by year's end the total had topped Plans were in place to add 42 more during fiscal , with some to be opened in southern states, including Texas.
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Exclusive Corporate feature. Corporate Account. Statista Accounts: Access All Statistics. Basic Account. The ideal entry-level account for individual users. Corporate solution including all features. Statistics on " Apparel market in the U. The most important statistics. Further related statistics. Number of stores of Zumiez worldwide in , by country Total number of stores of Zumiez worldwide from to Zumiez Inc's net sales worldwide from to Zumiez Inc's operating profit worldwide from to Zumiez Inc's net income worldwide from to Net sales per store of Zumiez worldwide from to Net sales per square foot of Zumiez worldwide from to Zumiez product category sales share worldwide from to Zumiez Inc's net sales worldwide from to , by region Size of the global and U.
Further Content: You might find this interesting as well. Statistics Number of stores of Zumiez worldwide in , by country Total number of stores of Zumiez worldwide from to Zumiez Inc's net sales worldwide from to Zumiez Inc's operating profit worldwide from to Zumiez Inc's net income worldwide from to Net sales per store of Zumiez worldwide from to Net sales per square foot of Zumiez worldwide from to Zumiez product category sales share worldwide from to Zumiez Inc's net sales worldwide from to , by region Size of the global and U.
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