Previous Overview. SAP: A year history of success. Read an overview of our history. Learn more about the early years. We engineer solutions to fuel innovation, foster equality, and spread opportunity across borders and cultures. Creating a diverse and inclusive culture makes us a better company, fueling our innovation, enhancing our work experience, and enabling our success in a changing world.
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The promise of real-time integration of mission-critical corporate data, viewable through the spreadsheet-like windows of specialized software, offered the potential for uniform data flow, streamlined business operations, and centralized decision-making. Relying on word of mouth filtering through the overseas branches of its German customers, SAP soon began selling its software outside Europe. In client-server arrangements, data is processed not by a single costly mainframe but by many cheaper networked "server" computers, which display their data on flexibly arrangeable PCs called "clients.
In theory, a company's entire data network would now be a cohesive, interpretable whole that would enable management to more efficiently allocate resources, develop products, manage inventory, forecast trends, streamline manufacturing processes, and automate routine operations. And although no less than 27 percent of this was plowed back into research, in SAP GmbH formally converted itself to a publicly traded Aktiengesellschaft AG to raise even more capital for research and development.
SAP had established its first operations outside Germany in the mids, but it was not until the creation of a Swiss-based subsidiary, SAP International, in the late s that it began the expansion that would make it a truly international player in the global client-server software market. SAP executives soon realized, however, that an American team was more likely to be able to maneuver through the idiosyncrasies of the U.
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